Super Asia is
engaged in producing top order home appliances in South Asia.
Recognition of its achievements in quality products are manifested
in the form of the ISO 9002 certification. The success tale
spread well over 25 years when Super Asia produced the first
washing machine of Pakistan. Later on Super Asia started producing
room air coolers, gas and electric geysers.
Keeping in view the requirements and purchasing power of all
the segments of the society Super Asia has introduced different
washing machines to meet their demands. Super Asia has the
honour to produce complete plastic body washing machine for
the first time in Pakistan.
Another hallmark in quality products is introducing the double
action washing technology through side and center Plaster.
In Pakistan Super Asia has not only introduced a large range
of Room Air Coolers in plastic body, but in different sizes
and values as well.
Super Asia in order to maintain its superiority in producing
public utility products has introduced hot and cold, and only
cold water dispenser. It was an instant success' due to its
design, effectiveness and affordable price amongst the consumers.
Similarly the complete range of super Asia fans is of international
standard. There are different sizes, colours in Ceiling, Pedestal,
Bracket, Circu-matic and Exhaust Fans.
Research based products of Super Asia enjoyed
a sense of superiority over similar products in the open market.
The objective is, however, to offer consumers products of
international quality at affordable price and this can be
judge by the fact that they are being exported to Saudi Arabia,
Dubai, Bangla Desh, Sri Lanka and Myanmar from the last so
many years, and their demand is growing day by day.
The success story of Super Asia is due to its chairman Haji
Mohammad Yousaf while Managing Director Haji
Muhammad Afzal looks after the production aspects of the factory.
He has a critical approach towards the products and
their prices offered by their competitors.
Haji Muhammad Ashraf, Chief Executive
of Super Asia has played a leading role in the marketing aspects
of the products. He is fully aware of modern trends in the
International Markets.
It will not be out of place to mention the services of
Mr. Faisal Afzal,
Mr. Abdul Razaq, Mr. Sohail Yousaf and Mr.
Umer Ashraf, that is looking after different departments
of Super Asia. These four young fellows with their higher
education and thriving on the experience of their seniors
have produced excellent results.
Apart from looking after the affairs of factory, chairman
Haji Muhammad Yousaf is equally
paying his attention towards religious affairs and social
work. He has constructed a Mosque, Mian Muhammad Din Trust
Hospital is another example, where free medical treatment
is being provided to factory workers, and the needy of nearby
localities.
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